When this category helps
You manage advertising inventory and several demand sources.
Choose by use case
Advertising supply and publisher technology
Sell or manage advertising inventory and connect it with demand.
14 services to examine against their role and your requirements.
A test before commitment
Trace an impression, delivery rules and net revenue. Check integrations and inventory declarations.
The mistake to avoid
Ad-server, SSP and monetisation-network roles differ; do not compare gross revenue alone.
Evidence to request
Inspect fill, viewability, auction controls, brand safety, consent, reporting and net publisher yield.
Why separate delivery, demand and revenue?
Ad servers, demand sources and reports may count different stages. Trace delivery to retained revenue and clarify fees and adjustments. Gross value is not publisher receipts.
A practical check
A placement shows impressions without matching revenue.
Evidence to retain
Counting unit, delivery, demand source and billing state.
If the test fails
Report scope differs. Reconcile units and periods before inferring loss.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Advertising supply and publisher technology
PubMatic
Advertising technology platform connecting media buyers and publisher inventory. Identify the supply and buying products required, then compare inventory controls, reporting and settlement responsibilities.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Magnite
Publisher advertising technology for managing monetisation across channels and formats.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Index Exchange
Supply-side advertising platform for publisher inventory and programmatic demand.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
OpenX
Programmatic advertising supply-side platform. Publishers should compare inventory access, demand and reporting; advertisers should confirm the buying route rather than treat a supply platform as a retail ad account.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
TripleLift
Advertising technology connecting audience data, creative formats and media supply.
Publishers, brands and agencies
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Equativ
End-to-end media platform combining advertising technology and data capabilities. Separate your buying, supply and measurement requirements before comparing modules and commercial arrangements.
Publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
GumGum
Advertising technology for campaigns across connected television, online video and display formats.
Publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
InMobi
Consumer and mobile technology business. Its corporate site presents a broader scope than publisher monetisation alone; identify the relevant advertising product and integration before evaluating it for an app.
Mobile publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Verve Brand+ Marketplace
Publisher advertising marketplace from Verve, identified by the provider as Brand+ Marketplace, formerly Smaato. It supports monetisation of publisher inventory; assess applicable formats, demand access, implementation and settlement terms for the actual inventory you operate.
Mobile publishers and app teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Chartboost
In-app monetisation and programmatic advertising offering from LoopMe. The provider describes in-app bidding, several advertising formats and reporting for application publishers. Compare integration requirements, mediation compatibility and user experience on your own app.
Mobile game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Digital Turbine
Mobile advertising technology covering user acquisition and monetisation.
App publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
ironSource
Legacy growth-technology brand presented within Unity Grow. The current site distinguishes Unity Ads, LevelPlay mediation and programmatic solutions including the ironSource exchange. Identify the required advertising or mediation role rather than treating the legacy company name as one interchangeable product.
App and game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Mintegral
Mobile advertising solutions for acquiring users and monetising application inventory.
Mobile developers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Liftoff Monetize
Mobile app and game advertising monetisation solution from Liftoff, formerly branded Vungle for publisher monetisation. It serves publisher demand and ad delivery; distinguish this role from Liftoff user acquisition and from Vungle Exchange.
App and game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
A question to distinguish the offers
How do ad networks, mediation and ad servers differ?
Networks bring demand, mediation coordinates sources and ad servers manage delivery rules. Identify the required role, then check integrations and responsibilities. Different tools may complement each other rather than being direct alternatives.