When this category helps
Several partners can influence a sale and claim commission.
Choose by use case
Connect a partner touchpoint to an eligible conversion and explain competing claims.
31 services to examine against their role and your requirements.
Several partners can influence a sale and claim commission.
Test a click, purchase, duplicate event, refund and refused consent. Check identifiers, timestamps and final states in exports.
Server-side tracking does not remove the need to examine collected data and applicable consent rules.
Trace a test order through consent, deduplication, refund, approval and export before relying on reports.
Replay one business event with a stable identifier, then a refund. Understand the uniqueness rule and retained state. Two successful technical responses do not necessarily represent two payable actions.
Browser and server send the same order.
Identifier, emission channel, timestamp, amount and final status.
Two commissions appear. Identify the authoritative rule before payment.

This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Tracking & attribution
A partner marketing platform for tracking, attribution, partner management and performance reporting. It is aimed at teams that need to organise offers and relationships while keeping a close operational view of events, traffic quality and approved outcomes.
Networks, agencies & brands
Tracking & attribution
Performance marketing software supporting partner tracking, automation, analytics and payout workflows. It can be examined by networks, agencies and advertisers that need a dedicated operating layer for multiple offers, traffic sources and partner accounts.
Networks, agencies & advertisers
Tracking & attribution
Campaign tracking, attribution and optimisation software for paid-traffic and performance-marketing teams. It is particularly relevant where campaigns span several traffic sources, landing pages and offers and require rapid comparison through consistent reporting.
Media buyers & affiliates
Tracking & attribution
Marketing attribution and automation platform for paid campaigns, partner traffic and conversion data.
Media buyers, agencies and brands
Tracking & attribution
Self-hosted click-tracking platform for analysing and optimising performance advertising campaigns.
Performance marketers and media buyers
Tracking & attribution
Cloud campaign tracker for performance marketing traffic, conversions, reporting and optimisation.
Affiliates and media buyers
Tracking & attribution
Self-hosted advertising tracker and traffic-distribution platform for performance campaigns.
Affiliates, agencies and media buyers
Tracking & attribution
Visual funnel tracker for routing traffic, attributing conversions and comparing campaign paths.
Performance marketers
Tracking & attribution
Self-hosted performance campaign tracker covering funnels, traffic sources, offers and conversions.
Affiliates and media buyers
Tracking & attribution
Cloud tracking and traffic-distribution platform with landing-page, reporting and optimisation tools.
Affiliates and performance teams
Tracking & attribution
Link tracking and attribution software for campaigns, funnels, conversion actions and traffic-quality monitoring.
Online marketers and small businesses
Tracking & attribution
Conversion tracking software combining campaign attribution, customer journeys and click-fraud monitoring.
Small marketing teams and agencies
Tracking & attribution
Conversion data platform connecting marketing events with advertising networks and analytics systems.
E-commerce and performance marketers
Tracking & attribution
Ad-tracking and attribution platform designed to connect customer journeys with paid-media conversion outcomes.
Performance advertisers and agencies
Tracking & attribution
Commerce analytics and attribution platform consolidating store, advertising and customer performance data.
E-commerce brands
Tracking & attribution
Marketing intelligence platform for multi-touch attribution, media measurement and budget planning.
E-commerce and consumer brands
Tracking & attribution
Marketing measurement platform offering multi-touch attribution, incrementality and channel reporting.
Consumer brands and marketing teams
Tracking & attribution
Marketing attribution platform linking advertising activity with customer revenue and lifetime value.
E-commerce and subscription marketers
Tracking & attribution
Marketing attribution and revenue analytics connecting campaign, lead and customer lifecycle data.
Subscription and digital-product businesses
Tracking & attribution
Marketing attribution platform connecting calls, forms and customer journeys with CRM revenue outcomes.
B2B marketing and sales teams
Tracking & attribution
B2B revenue attribution platform connecting marketing and sales touchpoints across long customer journeys.
B2B revenue teams
Tracking & attribution
B2B analytics and attribution platform combining marketing, product, sales and revenue journey data.
B2B marketing and revenue teams
Tracking & attribution
Mobile measurement platform for attribution, deep linking, audience activation and fraud protection.
App developers and mobile marketers
Tracking & attribution
Mobile measurement platform covering attribution, analytics, campaign automation and fraud prevention.
App developers and mobile marketers
Tracking & attribution
Linking and measurement platform for deep links, mobile attribution and cross-platform user journeys.
App and cross-platform growth teams
Tracking & attribution
Marketing intelligence platform combining mobile attribution, cost aggregation, analytics and fraud prevention.
Mobile marketers and app businesses
Tracking & attribution
Omnichannel measurement platform for attribution, identity resolution, audience data and campaign analytics.
Mobile and connected-device marketers
Tracking & attribution
Mobile marketing analytics platform for attribution, advertising revenue and campaign performance data.
Mobile game and app developers
Tracking & attribution
Cross-platform measurement product covering mobile and web attribution, deep linking and marketing analytics.
App and web growth teams
Tracking & attribution
Affiliate data platform consolidating network conversions and sending attributed events to analytics and ad platforms.
Affiliate publishers and media buyers
Tracking & attribution
Affiliate data management platform for consolidating link, conversion and revenue reporting across networks.
Commerce-content publishers
No. Incorrect order references, different attribution rules and duplicate events can remain. Test emission, receipt, approval and refund. A technical method does not replace applicable collection and data-use requirements.