Eine Prüfung vor der Auswahl
Definieren Sie eine nützliche Handlung, Zeitraum und Bezugsgröße. Vergleichen Sie den Bericht mit einem Geschäftsdatenauszug und erklären Sie fehlende Ereignisse, Duplikate und Erstattungen.
Nach Bedarf vergleichen
Akquisition, Verhalten und Ergebnisse anhand eines klaren Messplans verstehen.
31 zu prüfende Dienste
Definieren Sie eine nützliche Handlung, Zeitraum und Bezugsgröße. Vergleichen Sie den Bericht mit einem Geschäftsdatenauszug und erklären Sie fehlende Ereignisse, Duplikate und Erstattungen.
Vereinbaren Sie Ereignisse, Kennungen, Einwilligungszustände, Aufbewahrung und Abgleich mit Verkäufen.
Nutzer, Sitzungen, Klicks und Bestellungen sind unterschiedliche Einheiten. Ein vollständiges Diagramm kann auf falsch definierten Ereignissen beruhen.
Diese redaktionelle Auswahl ist weder ein Anbietertest noch eine Rangliste. Bestätigen Sie Bedingungen, Zulassung und Funktionen anhand offizieller Quellen.
Englische Zusammenfassungen sind gesondert gekennzeichnet, wenn eine ausführliche Übersetzung fehlt.
Analyse
Messung von Publikum, Ereignissen und Web- und App-Nutzerwegen, getrennt von Partnerauszahlungsregistern.
Audience, acquisition and conversion measurement for websites and apps. It can help teams understand journeys and campaign outcomes, but useful analysis depends on a deliberate event plan, sound consent handling and careful interpretation rather than a large collection of reports.
Web & app teams
Analyse
Webanalyse mit Cloud- und On-Premise-Betrieb, zu prüfen anhand technischer Ressourcen und Governance.
A web analytics platform available as a cloud service or self-hosted infrastructure. It appeals to organisations seeking greater control over deployment and data management, while still requiring a properly designed measurement plan and an implementation suited to local rules.
Privacy-conscious organisations
Analyse
Ereignisbasierte Produktanalyse.
A product analytics suite bringing together events, funnels, session replay, experiments and wider data tooling. It is most useful when product teams have clear questions about activation, retention and feature use and can turn observed behaviour into practical improvements.
Product teams
Analyse
Enterprise analytics product for customer journeys, segmentation, attribution and digital experience reporting.
Enterprise digital teams
Analyse
Digital analytics platform for event-based product behaviour, experimentation, journeys and activation.
Product and growth teams
Analyse
Event-based product analytics for funnels, retention, user journeys and feature-performance analysis.
Product and growth teams
Analyse
Product analytics technology within Contentsquare, using captured interactions to analyse journeys and feature adoption. Compare current Contentsquare product analytics plans and governance requirements, including event definitions and data capture controls.
Product and digital experience teams
Analyse
Product experience platform combining analytics, in-app guidance, feedback and roadmap tools.
Product teams and software companies
Analyse
Behavioural data platform combining session replay, product analytics and digital experience insights.
Product and digital experience teams
Analyse
The Hotjar offering is now presented within Contentsquare. It supports understanding website behaviour through experience analytics; compare the current plan, recording controls, feedback features and data handling rather than treating it as an unrelated vendor.
Website, product and research teams
Analyse
Lightweight web analytics service designed around simple reports and reduced reliance on personal data.
Privacy-conscious website owners
Analyse
Privacy-focused web analytics service offering simple traffic and campaign reporting without cross-site profiles.
Privacy-conscious website owners
Analyse
Privacy-oriented website analytics with straightforward dashboards, events and automated reporting.
Privacy-conscious organisations
Analyse
Open-source, privacy-focused web analytics available for self-hosting or managed cloud deployment.
Developers and website owners
Analyse
Privacy-friendly web analytics service with dashboards, events, funnels and developer APIs.
Developers and privacy-conscious teams
Analyse
Real-time web analytics service with visitor, campaign, goal and on-site behaviour reporting.
Website owners and marketers
Analyse
Web traffic analytics service providing visitor paths, campaigns, devices and engagement reports.
Website owners and small businesses
Analyse
Web analytics and customer data tools for real-time traffic, audience profiles and lifecycle messaging.
SaaS and online businesses
Analyse
Customer journey analytics platform unifying behavioural data across product, marketing and support touchpoints.
Product, marketing and customer teams
Analyse
Customer analytics platform focused on acquisition, engagement, revenue and cohort behaviour.
SaaS and e-commerce teams
Analyse
Digital experience analytics platform using session replay, journey analysis and interaction data.
Enterprise digital experience teams
Analyse
Digital experience analytics platform covering journeys, behaviour, merchandising and experience monitoring.
Enterprise digital teams
Analyse
Free behaviour analytics with session recordings, heatmaps and aggregate website interaction insights.
Website owners and product teams
Analyse
Behaviour analytics platform offering session replay, heatmaps, funnels, forms and feedback.
Website optimisation teams
Analyse
Website optimisation suite combining recordings, heatmaps, chat, surveys and conversion funnels.
Website and e-commerce teams
Analyse
Product analytics platform combining session recordings, events, funnels and cross-platform behaviour insights.
Web and mobile product teams
Analyse
Website optimisation tools covering heatmaps, recordings, traffic analysis and A/B testing.
Website owners and marketers
Analyse
Product analytics platform available in cloud and self-hosted editions, with web and app tracking.
Product teams and data-sensitive organisations
Analyse
Product analytics designed for SaaS teams, with automated reports, segments and customer insights.
B2B SaaS product teams
Analyse
Privacy-aware product and website analytics covering acquisition, journeys, funnels and attribution.
Product and marketing teams
Analyse
Business analytics platform for consolidating metrics, dashboards, goals and automated performance reports.
Marketing teams and agencies
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