Practical profile

Google AdSense

Website advertising monetisation for publishers with content and an audience.

Profile reviewed: 6 October 2026

What official sources establish

Google lists criteria covering original content, policy compliance and access to website code. The eligibility page distinguishes hosted-platform arrangements and includes an age requirement for the account.

Google AdSense — eligibility ↗

When to consider it

Consider it when display advertising fits the audience journey. Review available space, mobile reading and pages that need to focus on one action. Admission establishes no future revenue level.

Directory: Publisher monetisation →
Coverage recorded in the catalogue: Global

Documentary summary and selection method. We do not claim to have tested this service. The scenarios below are checks to perform in your own environment with the provider’s agreement. Confirm variable prices and terms directly.

Checks to perform

Site readiness

Check technical access, navigation, original content and information pages before applying. Identify who updates tags and responds to policy alerts. Keep an inventory of placements and their owners.

Mobile experience

Inspect headings, buttons and reading areas after ads load. Measure layout shifts and avoid placements resembling navigation. More revenue per page is useful only if the content remains readable.

Usable revenue

Compare equivalent periods, countries, devices and pages. Separate estimates from payments and reconcile operating costs with income. RPM based on page views cannot be compared directly with RPM based on visits.

Frequently asked questions

Does approval guarantee revenue?

No. Results depend on audience, inventory and advertising demand, among other factors. This profile provides no guaranteed income estimate.

Should I compare AdSense with affiliate income?

They use different commercial mechanisms. Review contribution on your pages, journey quality and operating effort before deciding their respective roles.