What official sources establish
Google Analytics lets users mark an event as a key event. Its documentation distinguishes that setting from Google Ads conversions and explains that historical data is not retroactively converted into key events.
Practical profile
Google Analytics
Web and app audience, event and journey measurement; an analysis tool separate from partner payment records.
Profile reviewed: 6 October 2026
Open the official website ↗When to consider it
Consider it to understand acquisition and journeys with stable event definitions. Define visits, outbound clicks, orders and refunds. An acquisition report alone cannot determine commissions owed under a partner agreement.
- Directory
- Analytics →
- Coverage recorded in the catalogue
- Global
Documentary summary and selection method. We do not claim to have tested this service. The scenarios below are checks to perform in your own environment with the provider’s agreement. Confirm variable prices and terms directly.
Checks to perform
Event and identifier
Replay a test purchase and reconcile transaction, value and currency with the store. Check duplicate events after refreshes or repeated sends. Assign an owner to each event and every definition change.
Channel interpretation
Compare windows, time zones, attribution rules and order states between Analytics and the partner platform. Explain differences before treating a discrepancy as evidence of a tracking incident or fraud.
Key events
Record when an event becomes a key event and who can change that setting. Compare periods consistent with the configuration. Check advertising-use settings separately.
Frequently asked questions
Does a key event determine commission?
Commission follows the agreement and the designated settlement system. A key event is an analytics setting, not an automatic payment instruction.
Why do Analytics and the network show different totals?
They may use different rules, timing and scopes. Reconcile identifiable orders, exclusions and periods before comparing totals.
Compare within the same category
Prepare your selection
Explore categories
Explore individual service descriptions, selection criteria and a practical test for each tool family.
Explore categories →