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Practical profile

Matomo

Web analytics with Cloud and On-Premise deployment options to assess against technical resources and governance needs.

Profile reviewed: 6 October 2026

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When to consider it

Consider it when deployment control and data governance matter to your selection. Self-hosting requires operations, updates, backups and monitoring. A product name or hosting choice does not establish that all collection is exempt from consent.

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Documentary summary and selection method. We do not claim to have tested this service. The scenarios below are checks to perform in your own environment with the provider’s agreement. Confirm variable prices and terms directly.

Checks to perform

Deployment responsibilities

Compare hosting, maintenance, extensions and support. Assign update and restoration owners. Request an export procedure and a report-recovery test before committing to deployment.

Useful collection

Create a small event plan tied to decisions. Inspect URLs and dimensions for unnecessary personal information. Test the collection choices actually required for your audience.

Retention and exports

Define required detail, useful time periods and aggregates to keep. Check how a purge affects reports and exports. Record what remains available for historical comparison after deletion.

Frequently asked questions

Do Cloud and self-hosted deployments have the same total cost?

Compare subscriptions, infrastructure, maintenance, extensions and operating time. Software pricing is only part of total service cost.

Can Matomo replace commission records?

It can support journey analysis. Validation and payment still need reconciliation against commercial records and programme rules.

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